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UniFirst to Sponsor Kahne
- Updated: October 6, 2016
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UniFirst and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports have reached an eight-year agreement that will make the workwear and textile service company a primary sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne. The contract runs through the year 2023.
As the new Official Workwear Provider of Hendrick Motorsports, UniFirst will be a two-race primary sponsor in both 2016 and 2017, with the relationship increasing to three primary races annually from 2018-2023. In addition, UniFirst will be a full-season associate sponsor of the No. 5 team.
UniFirst will make its Sprint Cup Series primary sponsorship debut later this season with back-to-back races Oct. 23 at Talladega Superspeedway and Oct. 30 at Martinsville Speedway.
“UniFirst is excited to be a primary sponsor of Kasey and Hendrick Motorsports,” said Adam Soreff, director of marketing and communications for UniFirst. “This partnership is a great opportunity for our …
