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Online Gambling Giant William Hill Continues Investing Despite Takeover Rumors
- Updated: August 3, 2016
British gambling giant William Hill may be subject to a potential £3 billion takeover by 888 Holdings and Rank Group, but that has not stopped them from continuing with a “business as usual” attitude judging by the recent investments by the company.
William Hill has acquired Grand Parade, a betting and gaming digital solutions company, for a fee of £13.5 million. The highly competitive and potentially lucrative online gambling and gaming market is one that William Hill admits to having fallen behind its competitors, so this acquisition should help to bridge that gap.
Interim chief executive of William Hill, Philip Bowcock, said of the acquisition, “Bringing the Grand Parade team into William Hill will rapidly ramp up the scale of our development team by backfilling existing resource gaps and also enhance our creative capabilities.”
“This enables us to capitalise on the potential of our Trafalgar front-end platform by accelerating our product development and also to support the work with OpenBet to build our new back-end platform.”
William Hill Becomes the Official Betting Partner of Two Premier League Teams
In addition to purchasing Grand Parade, William Hill has signed deals with two English Premier League teams, which seems them become the clubs’ official betting partner.
Everton were the first …
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