Playtech Purchases 90 Percent of Best Gaming Technology

Playtech has continued diversifying its business portfolio by acquiring a 90 percent stake in Austria-based Best Gaming Technology for a fee of €138 million.

The deal was announced to the London Stock Exchange, where Playtech is listed, a fortnight ago, and revealed Best Gaming Technology’s Chief Executive and founder Armin Sageder retains the remaining 10 percent of the company, and will remain in his current role for at least three years after the deal is formally completed.

Best Gaming Technology (BGT) provides sports betting software for gaming and sports betting companies, and includes Ladbrokes, Paddy Power Betfair, and William Hill among its long list of clients.

BGT is best known for its proprietary software used in self-service betting terminals (SSBTs), which allows clients to take bets via a digital terminal, revolutionising the more traditional over-the-counter experience, and boasts of being able to generate more than twice the volume of rival SSBT providers.

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