Naming rights for Broncos’ stadium up for bids

4:18 PM ET

Want your name on the Denver Broncos’ stadium? You have until Monday night to submit your bid.

Hilco Streambank was hired by Sports Authority, which filed for bankruptcy in March, to sell one of two contracts the sports retailer had with the NFL champions. The contract is for the stadium naming rights and has five years and $18 million remaining on it.

“If a company is smart, they would put in a bid now because it’s only going to get more expensive if the Metropolitan Football Stadium District sells it,” Jack Hazan, an executive vice president at Hilco, which is managing the bidding process, said Monday.

Hazan wouldn’t say if there had been any solid bids. He did say that the bank would not accept bids from those in the pornography, tobacco, gambling or marijuana-related businesses. Hazan also said he isn’t discounting individuals who might want to put their own name on the stadium.

After failing to garner a single bid …

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