Betfair and FC Barcelona Join Forces For Three Seasons

Online gambling giant Betfair has entered a partnership with top La Liga team FC Barcelona where it will serve as one of the club’s official global partners for the next three seasons.

The deal came into force on July 1, and continues through to the end of the 2018-19 season during which time Betfair gains access to a range of image rights, access to player for promotion and advertising campaigns, and huge exposure inside Barcelona’s 99,354 capacity Camp Nou stadium.

Speaking of the partnership, Paul Gambrill, Betfair’s director general, said: “We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.

“We very much look forward to working with the club to offer the incredible fans unique promotions, …

continue reading in source www.pokernews.com