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Amaya Weighing Offers; PokerStars to Change Hands Again?
- Updated: October 11, 2016
Amaya Inc., parent company of PokerStars, is weighing a number of possible future moves that could see the world’s leading online poker operator change hands again, Reuters reported Friday.
The most prominent and perhaps interesting of possibilities is a merger with sports betting giant William Hill. The two companies confirmed in a press release from Amaya that they have been in talks for a “potential all share merger of equals.”
“Amaya has been undertaking a review of its strategic alternatives since February 2016,” Amaya stated. “Over recent months, the board of William Hill has been evaluating options to accelerate William Hill’s strategy of increasing diversification by growing its digital and international businesses.”
Since acquiring PokerStars in 2014, Amaya has made a clear effort to diversify the online poker giant’s revenues. The company added a sports betting vertical, BetStars, and acquired daily fantasy sports operator Victiv, which was rebranded as StarsDraft.
Given that, the appeal of a merger with William Hill is obvious. Each company brings a …
