Hart’s brand takes hit

Joe Hart’s brand took the biggest hit of all Premier League players following the opening weekend of the season, according to brand analytics platform Brandtix.

It reviews performances of professional athletes and teams both on and off the pitch in order to discover their true brand value, using a combination of Opta’s on-pitch statistics and social media reach through Twitter, Facebook and Instagram.

The Manchester City goalkeeper, who was dropped by Pep Guardiola for the 2-1 victory over Sunderland, saw his brand value drop nine per cent to an index score of 380 after the game, with 55 per cent of social media discussion about Hart negative.

Other big losers from the first weekend of action include Paddy McNair, who scored an own goal on his Sunderland debut and saw an 8.5 per cent decrease in his brand value to 340, and Petr Cech (brand value score 518), who shipped four goals against Liverpool and took plenty of stick on social media, with 69 per cent of chatter negative.

Cech’s new team-mate Rob Holding (339, down 4 per cent), Leicester duo Wes Morgan (377, down 4 per cent) and Jamie Vardy (490, down 3.4 per cent), Watford’s Ben Watson (184, down 4 per cent), Tottenham forward Harry Kane (408, down 3 per cent), Man City’s John Stones (369, down 3 per cent) and Liverpool defender …

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