Nike Announces It Will No Longer Make Golf Equipment: Latest Details, Reaction

Nike announced Wednesday it’s planning to eliminate production of golf equipment and will instead focus on apparel.

Kyle Porter of CBS Sports passed along a statement from the company, which didn’t provide a firm timetable for when the equipment operations will cease. That said, the plan is to eventually remove clubs, balls and bags from the Nike Golf brand.

“We’re committed to being the undisputed leader in golf footwear and apparel,” Nike Brand president Trevor Edwards said. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

The sudden announcement leaves questions about how long Nike’s biggest golf endorsers, Tiger Woods and Rory McIlroy, will continue to use the equipment. It’s less of a pressing concern for Woods, who’s already been ruled out for the rest of the current season by his agent, Mark Steinberg.

Steinberg released a statement to Jeff Ritter of Golf.com regarding his client’s plan moving forward:

Tiger and I have had multiple conversations about what we’d do, and we have an organized plan in place. The plan is continued rest and rehabilitation and we’ll sort out the equipment thing in due …

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