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Beach Majors CEO Jagerhofer looks to the future.
- Updated: August 3, 2016
Klagenfurt, Austria, Aug. 2, 2016 – This week, Beach Volleyball players will begin their quest for gold and glory in the Rio 2016 Olympics on Copacabana Beach.
In September, many of the same players will make a dash for cash in the SWATCH Major Series Finals in Toronto, where 12 men’s and 12 women’s teams will battle it out for a first prize of US$100,000.
It’s the second year of the SWATCH Major Series, the brainchild of Beach Majors CEO Hannes Jagerhofer, the architect of the Klagenfurt Major that has become the most popular tournament in the world.
And Jagerhofer and Co. are just getting started.
The series that features five Major Series events in 2016 could bring as many as eight next year, Jagerhofer said as the A1 Major Klagenfurt reached its pinnacle Sunday.
The challenge? Export the energy and excitement that has made Klagenfurt into a legend to different points around the world.
“If you would have asked me about it two years beforehand, I didn’t know if we could transfer this model to other countries,” Jagerhofer said. “Everybody told me it wouldn’t work because the U.S. (audience) is sitting on their hands, they don’t like to entertain like (we) do.
“It was completely opposite in Fort Lauderdale. It was amazing. Of course we had a tough start and then on the weekend it turned around and it was like Klagenfurt, only smaller. For us and even in the Porec (Croatia) Major in year two, the players who reached the finals said they really forgot a few times they were in Porec. They thought it was Klagenfurt.”
Fort Lauderdale, Fla., in 2015 was the testing sand for the Major Series Final, where the top 10 teams in the series point standings went after the $100,000.
What Jagerhofer hopes to establish with the Major Series is events in …
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