Michigan unveils its new clothes with downtown Ann Arbor party

11:20 AM ET

ANN ARBOR, Mich. — They lined up for T-shirts.

All day, Michigan fans stood in line for T-shirts. And when the sun went down, they chanted and painted their faces and counted down the last few seconds like it was New Year’s Eve for T-shirts, ones with a tiny, lopsided parabola in the corner instead of a striped triangle.

Michigan athletics officially switched from an Adidas school to a Nike and Jumpman brand school Monday. To commemorate the change, the school closed a city block in downtown Ann Arbor and threw a party before opening the official retail store, The M Den, at midnight for those who couldn’t wait any longer.

“I’ve lived 52 years, a lot of them right here in Ann Arbor,” Michigan coach Jim Harbaugh said to a sea of fans recording on their cell phones. “I’ve never seen anything like this.”

This is the new look for Michigan, and it’s not just the clothes. No moment is too small for an extravaganza — not national signing day, not high school camps, not new T-shirts. A football fan base starved for something to celebrate has raced after Harbaugh, the ringleader who spiked the punch at a stuffy dinner party and turned it into a rave. Call it outlandish, over-the-top or ostentatious, but no one in college football is having more fun than Michigan right now.

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