Uni Watch: UA goes back to school

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Under Armour celebrated its 20th anniversary last night by unveiling some new college football uniforms, including two that had been highly anticipated: Notre Dame’s latest Shamrock Series design and the apparel outfitter’s first uniform under its new contract with Wisconsin.

In one case, Under Armour’s designers may have done too little. In the other, they definitely did too much.

Let’s start with Wisconsin. Fans who thought the team might get one of Under Armour’s “extreme” makeovers will be relieved (or, depending on one’s point of view, disappointed) to learn that the Badgers will still look like, well, the Badgers. At a glance, the biggest changes are the number font and the addition of the school’s “motion W” logo to the jersey’s chest.

Side-by-side comparison of old (left) and new Wisconsin football uniforms. pic.twitter.com/fOMQ9YIvDi

— Paul Lukas (@UniWatch) July 21, 2016

In addition, a series of arrows has been incorporated into the striping on the jerseys sleeves, pants, and helmet, symbolizing the program’s new slogan, “Forever Forward,” which was inspired by the Wisconsin state motto, “Forward.”

Under Armour adds an arrow to the sleeve of the Wisconsin jersey pic.twitter.com/7egFmAvWL1

— Darren Rovell (@darrenrovell) July 21, 2016

Arrows incorporated into Wisconsin’s new sleeve/pant/helmet striping symbolize new slogan, “Forever Forward.” pic.twitter.com/Cjac7a0XwW

— Paul Lukas (@UniWatch) July 21, 2016

Overall: a slight downgrade. The new number font is too …

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