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Airing Bellator 158 on tape doesn’t seem to have hurt the number
- Updated: July 20, 2016
There was a piece of conventional wisdom going into Saturday’s Bellator 158 event from London’s O2 Arena regarding the decision by Spike TV air the event in prime time instead of live in the afternoon.As the world changes, sports fans, particularly hardcore fans who can get results instantly, feel that sporting events should be delivered live. But for television, maximizing viewers as opposed to serving only the hardcore fans, is the goal. But it’s not an exact science what is the best cause of action.Bellator 158, headlined by Douglas Lima winning a decision over England’s Paul Daley, did 556,000 viewers, airing on a several-hour tape delay. While below Bellator’s average, it is pretty much inconceivable the show would have done close to that number airing in the afternoon. Bellator’s prior show on June 24, a much stronger marquee show featuring Rampage Jackson vs. Satoshi Ishii and a Michael Chandler lightweight title …
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