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ITU engages fans ahead of Rio Olympics
- Updated: July 19, 2016
With 30 days to go until the first race at the 2016 Rio de Janeiro Olympic Games, ITU has today launched the social media campaign “ThisIsTriathlon” to get the world talking about triathlon.
While ITU will be releasing videos, photos, stories and statistics to get the public educated and excited about the elite triathletes and paratriathletes hitting the world’s biggest athletic stage in Rio, ITU is also engaging fans to share their own triathlon journeys.
“Triathlon is a community sport from grass roots to gold medals,” said ITU President and IOC Member Marisol Casado. “We want to share the Road to Rio with that community, and in turn, we want them to share with their friends and …
continue reading in source www.triathlon.org
