NBA, Twitter team up to produce exclusive live programming

NEW YORK and SAN FRANCISCO — The National Basketball Association (NBA) and Twitter (NYSE:TWTR) announced today an expanded content partnership that will bring exclusive original live programming and more video to Twitter, Vine and Periscope.

The NBA, through its NBA Digital partnership with Turner, and Twitter will deliver a free live stream of a new weekly NBA pregame show with first-of-its-kind elements created specifically for integration with Twitter conversation. The weekly pregame show will be featured exclusively on Twitter for logged-in and logged-out users. Ahead of the 2016-17 season, the NBA will announce an additional to-be-determined show that will also stream exclusively on Twitter.

“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” said NBA Commissioner Adam Silver. “We’ve seen technology bring fans closer to …

continue reading in source www.nba.com