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TV advertisement relief for BCCI
- Updated: July 18, 2016
The Supreme Court set aside three recommendations of the Lodha Committee which, if implemented, would have had a severe impact on the BCCI and on cricket in India.
Restriction on TV advertisements
Lodha Committee recommendation: That all existing television and broadcasting contracts for Test and one-day internationals be reworked with new terms that allow for ad breaks only during drinks, lunch and tea intervals. The recommendations also stated that a large portion of the TV screen display the game and only a small portion display sponsors logos or other advertisements.
The BCCI’s objection: The board argued that reworking or modifying existing broadcasting contracts would result in “serious financial difficulties” and “heavy …
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