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Mourinho ‘a fantasic commodity’
- Updated: May 26, 2016
Jose Mourinho is a “fantastic commodity” who can boost a club’s finances, says image rights expert Jon Elphick.
Mourinho is expected to be confirmed within 48 hours as United’s third manager since Sir Alex Ferguson’s departure but the appointment is being delayed by a number of issues.
Chelsea’s ownership of the rights to Mourinho’s name and image is reportedly to be one of the stumbling blocks which has made the deal more complicated.
Image rights expert Elphick explained to Sky Sports News how ‘brand Mourinho’ can earn the club additional revenue in a number of different ways.
“Image rights provide a great opportunity for both the clubs and the individuals to earn a …
continue reading in source www.skysports.com
