Marcin Lijewski: No better way on earth to promote handball

  The thirst for handball in Poland continues at a frenetic pace both on and off the court this weekend.   Following the successful hosting of the Men’s EHF EURO 2016 back in January, Poland will be treating its handball fans to not only a VELUX EHF FINAL4 finalist in KS Vive Tauron Kielce, but excellent TV programming live on the NC+ satellite broadcaster, part of the CANAL+ group.   Broadcasting live from the LANXESS arena in Cologne at the weekend from 14:15 (Polish time) until 20:00 on Saturday and 20:30 on Sunday, the NC+ broadcast team led by Sports Editor Piotr Karpiński, have been busy preparing all their materials for the week ahead – “not only for Kielce, but for all the other teams,” joked Karpiński.   Every day this week they have been broadcasting live in the lead up to the FINAL4 weekend in their news programming as well as making specialised content for their social media channels, of which you can be sure that the various EHF social media channels will share.   A large part of their coverage centres on Marcin Lijewski, the former HSV Hamburg player who appeared twice with the club at the FINAL4, in 2011 and again in 2013, when he won the tournament after a tight victory over FC Barcelona.   In his second year working for NC+ in Cologne, the former right-back tells ehfcl.com about his role behind the camera and what his expectations are for the 2016 edition of the VELUX EHF FINAL4.     ehfcl.com: Do you like the concept of the FINAL4, with the last four teams fighting for glory over a weekend?   Marcin Lijewski: On one hand, I don’t because the best team should be chosen on grounds of the whole season and sometimes teams play at a very high level during the year but at the end they have problems with injuries, so when the most important moment comes they may not manage the task.   On the other hand, there is no better way on earth to promote and develop the discipline than the FINAL4 tournament and the venue in Cologne is the bull’s eye of the unofficial capital of handball; Germany, but other countries like Poland are catching up, but still we need to work a bit to …

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