Owners OK group to sell Super Bowl packages

12:56 PM ET

A group licensed by the NFL will begin selling Super Bowl tickets next month, offering fans the first chance to buy seats to the league’s title game eight months before it is played.

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At Tuesday’s meetings in Charlotte, North Carolina, owners voted to authorize a deal to sell 6,000 tickets that had been part of the participating teams’ allotment to On Location Experiences.

Sources said On Location Experiences — which last year secured a license for Super Bowl-related business — bought into the nine-year deal for an up-front fee of about $55 million. That does not include the face value of every ticket, which On Location will pay back to the league.

Along with tickets at each price point, the company — through a newly developed website to debut next month — will sell experiences never offered before, including on-field pregame and postgame opportunities.

The move was done in part because the league wanted to have more control over what was offered before the chaos of the Super Bowl sets in.

Teams have, in the past, sold sponsorships to companies like PrimeSport, which, in exchange for an up-front payment, …

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