NFL owners OK group to sell Super Bowl tickets

12:21 PM ET

A group licensed by the NFL will begin selling Super Bowl tickets next month, offering fans the first chance to buy seats to the league’s title game eight months before it is played.

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At Tuesday’s meetings in Charlotte, owners voted to authorize a deal that would sell 6,000 tickets, that had in the past had been part of the allotment of the winning teams, to On Location Experiences.

Sources said On Location Experiences, which secured a license for the league’s business around the game last year, bought into deal, which will last nine years, for an upfront fee of about $55 million. That does not include the face value of every ticket, which On Location will pay back to the league.

Along with tickets at each price point, the company — through a newly developed website to debut next month — will sell experiences never offered before, including on-the-field pregame and postgame opportunities.

The move was done in part because the league wanted to have more control over what was offered before the chaos of the Super Bowl sets in.

Teams have, in the past, sold sponsorships to companies like PrimeSport, who, in exchange for an upfront payment, received thousands of Super Bowl tickets from the …

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