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Stance to be MLB’s official league sock company
- Updated: May 23, 2016
9:24 AM ET
Major League Baseball has signed a deal with Stance that will make the company the official sock provider for the league.
The multi-year deal, whose financial terms are not being disclosed, will start in earnest with the 2017 season, but some fruits of the partnership will appear as soon as this year’s All-Star Game, when Stance will offer a Home Run Derby sock and a sock for both the National and American League rosters.
It’s the first time the league has sold the sponsorship category.
“We wanted to give teams the chance to express themselves creatively in a non-traditional way,” said Noah Garden, executive vice president of business for the league. “Socks are an often overlooked but very important part of our …
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