Texans’ Watt unveils personal logo on Instagram

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10:52 PM ET

Three-time NFL defensive Player of the Year J.J. Watt unveiled a new logo on Sunday Night.

The logo, which will be used for his Reebok campaign, looks like “JJ,” or a “W,” but if it’s turned upside down, it looks like “99,” which is his jersey number.

My logo. My vision. My goals. #HuntGreatness

A photo posted by JJ Watt (@justinjames99) on May 22, 2016 at 6:28pm PDT

The logo also is designed to look like rising buildings, built from the bottom up, a metaphor for work ethic of Watt, who was a walk-on before getting a scholarship at the University of Wisconsin.

Reebok signed Watt in April 2015 and has used him in several spots with the tag line …

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