Rogers joins up with Riis project

Mick Rogers’s retirement didn’t last long. The Australian hung up the cleats last month, citing a potentially dangerous heart condition, but will swap out the intensity of racing for the boardroom.

Rogers will become CEO of the new cycling project run by Bjarne Riis and Lars Seier Christensen, called the Riis Seier Project, with eyes on developing a profitable, sustainable sponsorship model for an elite pro cycling team.

“After I retired, I was given many opportunities to join different cycling teams in a variety of capacities,” Rogers said in a press note. “Cycling is in my DNA, and I absolutely love the …

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