LeBron James’ Business Partner Maverick Carter Talks Nike’s Billion-Dollar Deal

It’s good to be LeBron James.

The Cleveland Cavaliers star is preparing for the Eastern Conference Finals versus the Toronto Raptors, has put himself in line for another massive contract from the team this summer and could end up with another $1 billion thanks to his lifetime deal with Nike.

In December 2015, James and Nike agreed to a lifetime deal. One source told ESPN.com’s Darren Rovell the agreement was the “largest single-athlete guarantee in company history.” Financial terms of the contract were not disclosed, but USA Today’s Sam Amick offered this:

On LeBron-Nike deal front, I’m told by person w/ knowledge of financials that estimates of between $400 & $500 million are significantly low

— Sam Amick (@sam_amick) December 8, 2015

Endorsements are not done in a vacuum, however. James is the name on the Nike marquee, but his …

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