76ers Announce StubHub as 1st Sponsor on NBA Jersey

The Philadelphia 76ers became the first major North American professional sports team to have sponsored jerseys Monday, announcing a partnership with secondary-market ticket provider StubHub. 

Sixers CEO Scott O’Neil spoke about the partnership in a press release:

This marks another groundbreaking first for the Philadelphia 76ers and StubHub. Our brands are now inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world. Our partnership with StubHub continues to generate progressive and forward-thinking platforms created to improve the fan experience and advance our industry. The essence of our relationship with StubHub is our shared culture and ambition to innovate, which drives us to reimagine traditional partnership activation and continually ask, ‘what if’?

The change will be implemented for the 2017-18 season. StubHub’s logo will occupy a small patch (2.5″ x 2.5″) on the upper left side of the jersey. As noted by Jeff Zillgitt of USA Today, Nike, which will be the league’s apparel partner in 2017-18, will have its logo on the opposite side. ESPN’s Darren …

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