Dana White denies report: ‘The UFC is not for sale’

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The plot thickens.

Hours after ESPN.com published a report from business inside Darren Rovell citing sources saying the UFC’s owners were in “advanced talks” to sell the promotion, UFC president Dana White denied it.

White told the Las Vegas Review-Journal that the ESPN piece was “overblown.”

“The UFC is not for sale,” White said. “The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”

ESPN reported Tuesday that the Fertitta brothers were selling the UFC and that four bidders had emerged. The …

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