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Colon’s HR card shatters Topps’ sales records
- Updated: May 9, 2016
1:23 PM ET
A baseball card of Bartolo Colon’s home run shattered sales records of Topps Now, the card manufacturer’s new on-demand printing business.
The company sold 8,826 cards of the 42-year-old pitcher hitting a home run on Saturday. The card went on sale at 11:30 a.m. ET on Sunday and stopped production exactly 24 hours later.
“This moment was the perfect storm,” said Jeff Heckman, director of product development and e-commerce for Topps. “It was the right player in the right market and it happened on a weekend.”
Bartolo Colon’s home run card shattered the sales records of Topps Now. Topps
The program, …
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