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Axalta Signs On as DIS Founding Partner
- Updated: May 9, 2016
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Daytona Tickets
International Speedway Corporation and Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, announced today a multi-year partnership that will make Axalta the fifth Founding Partner at Daytona International Speedway’s new motorsports stadium. “Axalta has been a long-standing and strong sponsor of our sport for many years and we’re thrilled to welcome them as a partner at Daytona International Speedway,” said ISC Chief Executive Officer Lesa France Kennedy. “Their activation will enable us to further enhance the fan and spectator experience which is a main focus of our new stadium.” The multi-year agreement will provide Axalta with naming rights for the Center injector as well as branding rights within specific areas of the “World Center of Racing” zone, the central “neighborhood” overlooking the famed …
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