RIZIN CEO Nobuyuki Sakakibara: UFC fighters ‘all look the same in their costumes’

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SANTA MONICA, Calif. — Over-the-top characters were an integral part of what made the PRIDE Fighting Championship so memorable.

Personalities as diverse as Bob “The Beast” Sapp, “The Fireball Kid” Takanori Gomi and “The Axe Murderer” Wanderlei Silva helped the legendary Japanese promotion flourish as a blend of sport and spectacle.

Would PRIDE have made such an indelible mark in the history of mixed martial arts if the fighters all had to wear lookalike gear? Nobuyuki Sakakibara, the …

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