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Spieth’s agent wants brand to transcend sport
- Updated: May 5, 2016
Jordan Spieth is many things. One of the primary voids he has filled over the last two years is that of the perfect brand ambassador for elite-level companies looking to advertise to a golf demographic.
Spieth earned a PGA Tour-record $23 million on the course in 2015 and even more off of it for his efforts. That’s Tiger Woods territory, folks. D Magazine delved into this idea recently and got inside the minds of those in the Spieth camp.
“Our ultimate goal is for the brand and the foundation to transcend the sport,” Spieth’s agent Jay Danzi told D Magazine.
Whoa.
Spieth currently reps Coca-Cola, AT&T, Under Armour, Titleist and Rolex. A who’s who within golf marketing circles. It’s why he reportedly makes $30 million a year off the course. His dad Shawn, who is part of Team Spieth, said the numbers are a little staggering sometimes.
“Most contracts we sign have bonuses and incentives, which roll up and roll down and can adjust the final total,” Shawn told D Magazine. …
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