Details revealed for adidas BOOST Meeting in Herzogenaurach

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Following the announcement of June’s adidas Boost Boston Games, which replaces the New York Diamond League meeting, further details have been released about another new event – the adidas BOOST Athletics Meeting in Herzogenaurach.

The German town is the home of the sportswear giant, with the new meeting to be held at the Adi Dassler Stadium on May 13-14.

Mike McManus, the senior director of global sports marketing for running at adidas, told RunBlogRun: “adidas is creating the most exciting and important athletics meet in Germany.

“The meet’s purpose is to create an environment for elite competition and fast times. The meet is open to all athletes, clubs and teams. Moreover, the meet qualifying standards will attract …

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