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Wilier signs on as new Southeast – Venezuela title sponsor
- Updated: April 29, 2016
MILAN (VN) — With seven days to the start of the Giro d’Italia, Wilier Triestina takes over the title sponsorship of team Southeast – Venezuela. The Italian bike manufacturer based in Italy’s northeast announced Friday the Pro Continental team will be known as Wilier Triestina – Southeast moving forward.
The team’s kit will change from grey and yellow to red and yellow. Star Filippo Pozzato and sprinter Jakub Mareczko will wear the team’s new colors when the Giro d’Italia kicks off in Apeldoorn, Netherlands on May 6. Their grey Wilier Triestina bikes will now be the company’s famous red.
“It was 1946 when the bright red jersey of Wilier Triestina made its debut in the world of professional cycling,” reads a press statement. “The color was an important choice at the time. The visibility was part of it: W Italia Libera E Redenta (“Long live Italy, liberated and redeemed”, the acronym that makes WILIER), was emblazoned on the chests of the riders’ amaranth red jerseys.”
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