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Jessica Ennis-Hill helps to launch GB kit for Rio 2016
- Updated: April 27, 2016
The kit that British athletes will wear at the Rio 2016 Olympic and Paralympic Games has been revealed at a launch event in London, with 100 days to go until the Games in Brazil.
Olympic and world heptathlon champion Jessica Ennis-Hill was among the athletes to have provided input during a two-year creative process and the 30-year-old modelled items from the kit range at the launch.
Featuring the red, white and blue colours of the Union Flag plus a specially-created coat of arms, the kit was designed by adidas creative director Stella McCartney, who also designed the GB kit for the London 2012 Games.
“The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field,” said McCartney. “The inspiration behind the design was this idea of contrasting British tradition …
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