Uni Watch: Sacramento going retro

12:00 PM ET

The Sacramento Kings are going back to the future.

The Kings today unveiled a new set of team logos with a distinct retro flair in advance of the club’s move to a new arena this October. The new visual identity centers on an updated version of the primary logo the team used when it moved to Sacramento in 1985 — a design whose original rendition dates back to the franchise’s earlier incarnation as the Cincinnati Royals in 1971. After the team’s name was changed to the Kings, additional versions of the logo design were used during the franchise’s stints in Kansas City and Omaha during the 1970s and ’80s.

“We want something that represents the entire history of this franchise, dating back to its early days, while also looking ahead to the future,” said team president Chris Granger.

SportsLogos.net/Sacramento Kings

The identity package’s secondary logos include a simplified version of the primary mark, a crown, and two versions of a royal lion. Press materials explain that the lion “pays tribute to the unmatched pride and loyalty” of the team’s fan base.

The new visuals center around two colors: a deep, rich purple (slightly darker than the team’s current shade) and a slate gray that the team is calling “granite” — a …

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