Sports.ru and NBA to provide content to fans in Russia

MOSCOW — The National Basketball Association (NBA) and Sports.ru, Russia’s leading sports website, announced today the launch of NBA.com Russia, the NBA’s new, official online destination in Russia. Hosted in a dedicated section of Sports.ru and the Sports.ru mobile app, NBA.com Russia features a range of multimedia content including videos, highlights, localized editorial and real-time statistics.

Sport.ru’s experienced editorial team will provide insight and expertise with blog posts, analysis and commentary. Fans who visit NBA.com in Russia will be automatically redirected to Sports.ru/NBA.

Sports.ru will also operate Russia’s first official NBA VKontakte page (http://vk.com/official_nba) and Twitter account (@NBA_RU), providing fans with engaging up-to-the-minute content.

“We are excited to partner with Sports.ru to launch the NBA’s first official online destination in Russia,” said NBA Vice President — Russia, David Watts. “As one of Russia’s leading sports news platforms, Sports.ru will provide fans with an enhanced NBA experience through localized editorial and around the clock content across digital and social media.”

“We are excited to work alongside one of the best sports leagues in the world and proud to have an opportunity to deliver more amazing videos and written content to the …

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