Pacquiao-Bradley III lost money, might not even reach 400,000 buys

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It’s no surprise that Manny Pacquiao’s retirement fight vs. Timothy Bradley did not do well at the box office. There was little interest in this trilogy matchup, and while Pacquiao’s fans cheered him throughout his eventual unanimous decision win on April 9th, Top Rank’s Bob Arum admitted shortly thereafter that the PPV buys were “not good.”

As of yesterday, Arum downgraded “not good” to “terrible.” (via ESPN.com)

“It will be somewhere between those numbers, 400,000 and 500,000. It’s all being added up, but it will be closer to 400,000 than 500,000. Terrible,” Arum said.

According to the ESPN article, some industry insiders believe that “the fight might not even reach 400,000.”

Of course, considering that the fight purses alone cost $24 million, this was a financial bust.

“Yes, it loses money,” Arum said. “It was not one of our big successes. It happens. …

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