Adam Silver Discusses Future of Broadcasting NBA Games

NBA Commissioner Adam Silver is focused on modernizing the way the league’s games can be viewed by increasing availability on mobile devices and creating unique ways to tune in. 

Chuck Schilken of the Los Angeles Times passed along comments Silver made Thursday at the Consumer Electronics Show in Las Vegas about the changing media landscape. The league’s chief executive believes creating a niche market to watch the end of games will be key:

Certainly we’re going from a place where it was one price for an entire season of games. Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game.

Paying a small fee to watch a close finish between the Cleveland Cavaliers and the Golden State Warriors makes a lot of sense in terms of trying to market to the average mainstream sports fan. …

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