Ricciardo: F1 can grow in the US

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Daniel Ricciardo said that Formula One’s popularity in the US should continue to grow with ownership of the sport soon to transfer to US entertainment company Liberty.

Ricciardo said that F1 may never be the equivalent of the top US sports, but believes there is great scope for advancement.

“It’s still below … here in Australia and England and that, but it’s growing, it’s definitely growing,” Ricciardo said of the past few Grand Prix in Austin, Texas, where he placed third in 2016.

“Like the last two years you can really see that, people know what Formula One is now,” he told The Age.

The Liberty sale, which is reportedly worth more than US$10.5 billion, is to be completed in the first half of 2017, the company is tipped to expand the sport’s popularity through digital media …

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