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End of A Long Era: The Pool Party’s Over Between Swimming Australia and Speedo
- Updated: December 20, 2016
Swimming Australia and Speedo are parting company after one of the longest partnerships between a fed/team and a kit maker in swimming history. Come December 31, the party’s over.
The end of an era: Australians helped coin the use of Speedos as a generic term for bathers/suits/trunks of any kind. A market shifts.
As Swimming Australia noted today: “Speedo and the Australian Swim Team first officially joined forces at the Melbourne 1956 Olympic Games, where heroes Dawn Fraser, Murray Rose, and Jon Henricks led Australia to win eight gold medals.
“Speedo continued to be a part of so many historical moments and has a proven track record of success with athletes world-wide like Eamon Sullivan, Libby Trickett, Leisel Jones and Stephanie Rice and current Dolphins Mack Horton, Cam McEvoy and Emma and David McKeon.”
Swimming Australia CEO Mark Anderson thanked Speedo for what has been. “We part ways respectfully and thank them immensely for their support of the Dolphins” Anderson said.
Australian swimmers will still be seen in …
