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Dawgs pay Ludacris $65K for 15-minute show
- Updated: April 20, 2016
11:26 AM ET
Kirby Smart wanted to give fans every reason to fill Sanford Stadium for his first spring game as Georgia’s football coach, and he paid the price to do so. The total bill to bring hip-hop star Ludacris to Athens: $65,000.
Originally, Georgia believed it would have to go without a musical act at G-Day, but it was able to sign a contract with Ludacris two days prior to the event. The contract, obtained by the Macon Telegraph, included a rider — standard in most performance contracts — covering food, towels, Fruit Roll-Ups, toothpaste, batteries, liquor and a box of condoms.
Ludacris performed in front of at least 93,000 fans for about 15 minutes, which comes out to a cost of $4,333.33 per minute.
Hip-hop star Ludacris received $65,000 from the University of Georgia to perform a 15-minute set prior to the Bulldogs’ …
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