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Under Armour, Fanatics, MLB strike uniform deal
- Updated: December 5, 2016
NATIONAL HARBOR, Md. — A partnership between Major League Baseball and Under Armour that has spanned more than a decade and a half took another step forward on Monday, with the announcement of a long-term uniform pact, beginning in 2020.
From baseball’s annual Winter Meetings outside of Washington, D.C., Under Armour, Fanatics and MLB announced a 10-year partnership that named the global performance brand as the official uniform provider to MLB, marking Under Armour’s first professional league uniform deal.
The three organizations joining together introduces a new revolutionary model defined by its vision for — and investment in — serving millions of fans and players at all stages of the game. The collaborative partnership will provide cutting-edge on-field apparel for players, as well as the most responsive and significant merchandise assortment ever available for fans.
“We are excited to build on our partnership with Under Armour, a powerful global brand that continues to grow exponentially, and Fanatics, an industry leader in sports licensing,” said MLB Commissioner Rob Manfred. “Under Armour’s marketing ability and brand status are a perfect fit to showcase our players and provide an even stronger connection between our game and its young fans and players.”
Beginning in the 2020 …
