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IAAF announces partnership with Asics
- Updated: December 3, 2016
Japanese sportwear company Asics is to become an official partner of the International Association of Athletics Federations (IAAF), the world governing body has announced.
Confirmation of the new three-year partnership follows the news that Adidas has called an early end to its 11-year deal with the IAAF, which had been due to run until 2019.
As an official IAAF partner along with Canon, Seiko, TDK and Toyota, Asics will be present at and involved in all IAAF World Athletics Series events including the 2017 IAAF World Championships in London and the 2019 IAAF World Championships in Doha.
As part of the agreement, Asics will kit the officials and …
