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Adidas and IAAF partnership to end early
- Updated: December 2, 2016
The International Association of Athletics Federations (IAAF) and Adidas have confirmed that their partnership agreement will terminate at the end of 2016.
The news follows a report by the BBC earlier this year which stated that the sportswear giant was set to call an early end to its 11-year deal with athletics’ world governing body, which had been due to run until 2019.
In January, the BBC reported that the decision to terminate the sponsorship deal was “understood to be a direct result of the doping scandal sweeping the sport”.
However, on Friday Adidas denied this and said it was a “strategic decision” to focus the company’s efforts on individual …
