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NFL Reportedly Plans to Change Start Times for Games Played in London
- Updated: November 29, 2016
The NFL’s declining television viewership has been a hot-button issue all season long, and the league is reportedly planning to change the start times for games played in London as a way to maximize exposure.
Citing a person with knowledge of the situation, the Wall Street Journal’s Joe Flint reported “games played in London will air in the afternoon in the United States along with the rest of the games” starting with the 2017 season.
Flint added “ratings have been tiny” for games that have started across the pond at 9:30 a.m. ET.
On Nov. 20, ESPN’s Adam Schefter reported the league was considering tweaks to start times for the London games. Citing sources, Schefter said the London games will likely start at 1 p.m. ET along with the rest of Sunday’s …
