Hollywood Celebrities, Professional Athletes Among New Investors in UFC

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After the sale of the UFC in July for a reported $4 billion to William Morris Endeavor and International Management Group, many in the industry weren’t exactly sure what was going to happen to the brand of the world’s most dominant MMA promotion. WME|IMG — joined by Silver Lake Partners, KKR, MSD Capital and MSD Partners — announced early Friday that the ownership group has expanded greatly, including many prominent Hollywood and professional sports figures.New to the ownership group of the UFC are Abel “The Weeknd” …

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