Fantasy Football Week 4: Top 100 Players’ Updated Trade Value and Advice

Some sanity returned in Week 3 of the NFL season.

Todd Gurley finally had a strong game. Jimmy Graham once again resembled the dominating force from his New Orleans days. Allen Robinson reached the end zone for the first (and second) time this season.

Some of the expectations from before the season are starting to take shape. Other players, however, continue to defy those expectations.

So how do you value those players? And how should you value players who are underachieving?

Let’s break down the trade chart. 

As always, I’ll use a few examples of players to give you a better idea of how I approach trades and ascribe value.

It’s getting pretty hard to ignore the season Marvin Jones is having in Detroit. After three weeks, he’s accumulated 18 receptions for 408 yards and two touchdowns on 29 targets. In standard-scoring leagues, he’s the top wide receiver with 51 fantasy points. 

But just how sustainable is his production? And is he a player worth selling high on?

Well, the fact that just 23 percent of his fantasy value thus far has come from his two touchdowns is a positive sign. Touchdowns can be fickle, while receptions, yards and targets are a better indicator of a player’s role on a team and his sustainable value throughout the season. 

To contrast, Jordy Nelson—who leads all wide receivers with four touchdowns after three weeks—has received 54 percent of his fantasy value from touchdowns. Granted, Nelson has a history of being an excellent fantasy producer, has Aaron Rodgers throwing him the ball and an offense geared around the passing game. So his production, despite its high reliance on touchdowns early in the season, is sustainable based on his past resume.

Still, there are reasons to believe Jones will continue to produce. For one, …

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