Salming confirmed as official sports outfitter

As the new VELUX EHF Champions League season throws off across Europe, EHF Marketing GmbH, the marketing arm of the European Handball Federation, has confirmed the signing of a new four-year cooperation with the Swedish footwear and apparel supplier, Salming Sports AB.      The deal will see Salming become the official sports outfitter of the EHF Champions League and EHF Cup for a four-year period up to and including the 2019/20 season. One of the fastest growing brands in handball, Salming is also known for its high quality products for running, floorball and squash. New merchandising range coming soon As the official sports outfitter to EHF Marketing GmbH, the company is now working to develop an Official Merchandising range for the EHF Champions League to be launched later this season. In the future the range will include both an ‘EHF Champions League’ branded line and also special products for the VELUX EHF FINAL4 and WOMEN’S EHF FINAL4. For the first time EHF Champions League products will be available to purchase online with more details to be released early in 2017. Handball fans will also get the chance to see the complete EHF Champions League range and Salming products for themselves at matches in the VELUX EHF Champions League throughout the season. The company’s products are worn by many of the sport’s top stars including legendary Swedish goalkeeper, Mattias Andersson, who plays his handball in the …

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