New series a perfect ‘Pitch’ for MLB

LOS ANGELES — From on-air promos to in-stadium billboards to network road shows, FOX is enthusiastic about “Pitch,” the series that debuts Thursday night at 9 p.m. ET, and so is Major League Baseball.

“Pitch” is a fictional drama about the first woman to play in the big leagues. Actress Kylie Bunbury plays Ginny Baker, who broke through baseball’s glass ceiling as a pitcher for the San Diego Padres. MLB has allowed the network unique access of club uniforms, filming in Petco Park and Dodger Stadium, and the league has provided consultants to ensure a sense of authenticity.

“We are excited to be partnering with FOX on this show,” said Chris Tully, MLB executive vice president of media. “We are always looking to attract new fans and to connect with existing fans in new ways, so we absolutely embraced the opportunity to showcase our sport via a primetime entertainment program on the FOX network. With MLB serving as the backdrop to the storyline, ‘Pitch’ is really about Ginny’s journey and her challenges and achievements along the way. We expect the show to appeal to a very broad audience that extends beyond avid fans.”

Broadening baseball’s reach to a …

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