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Button: Formula 1 needs Pokemon appeal
- Updated: September 16, 2016
Jenson Button thinks Formula 1 “should be” more interesting than playing Pokemon and is hoping the sport’s new owners will look to encourage a younger generation of fans.
The McLaren driver recently announced that he was relinquishing his race-seat to reserve driver Stoffel Vandoorne but has made it clear he doesn’t intend on retiring from the sport.
Liberty Media last week agreed an $8billion takeover of Formula 1 and confirmed that Bernie Ecclestone will remain in his current role as chief executive.
Button admits he is still learning about the company but he has been encouraged by what he has heard so far.
“I’ve only heard a couple of things, I don’t really know much about them. I think them being American is a positive, bringing the sport more to the States and getting people there more interested in the sport.
“From what I’ve seen they’re interested in getting a much younger audience involved the sport [too], which is again something we need. The average age is much too high for where it …
