Laval’s AHL team nickname unveiled

PRESS RELEASE      LAVAL — The Montreal Canadiens officially announced today that its AHL affiliate that will begin play at Laval’s Place Bell in 2017-18 will be called Club de hockey Rocket de Laval.   The name is the result of a fan contest held between July 11 and August 31, 2016. During phase I of the contest, from July 11 to 21, fans were invited to submit their selections. Then, during the second phase, between July 26 and August 8, the general public was asked to vote for one name from a group of 12 finalists from phase I. The third and final phase consisted of picking a winner among the top three names submitted. With over 54,000 entries received, the two runner-ups were Patriotes with 24% of votes, and the Rapides with 25% of votes, while the winning entry, ROCKET was the popular choice with 51% of the vote. “We would like to thank all our fans for getting involved in the process of selecting a name for the new Canadiens AHL affiliate. The level of participation exceeded our most optimistic expectations. With this contest, we wanted to give …

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