MLB celebrates Hispanic Heritage Month

Major League Baseball is making history and an even stronger connection to the Latino fans of the game.

On Wednesday, MLB announced its most extensive recognition of Hispanic Heritage Month with an initiative that includes the creation of a special version of its silhouetted batter logo with an accent mark — a nod to its #PonleAcento campaign — and a new bilingual spot that celebrates the impact of MLB teams and Latino players on the field and off the field in the Latino community.

“Hispanic Heritage Month is really a great opportunity for Major League Baseball and all of the 30 clubs to highlight all of the great work that’s being done all season long to connect with our Latino fans,” said Felicia Principe, director of brand advertising and marketing for Major League Baseball. “The clubs really do a phenomenal job to connect with the Latino community throughout the entire season. We see Hispanic Heritage Month as a chance to give national exposure to all the wonderful work being done all season long and into the offseason as well.”

Major League Baseball’s first bilingual — English and Spanish — spot in general-market national media will debut on ESPN’s Wednesday Night Baseball on Sept. 14, and it will be featured on ESPN, Fox Sports 1, MLB Network, MLB.com and MLB’s social media platforms. ESPN Deportes, Fox Deportes and LasMayores.com will air the Spanish version.

“I always say that being Spanish or Latino is an honor, and it’s a pleasure to see how MLB always remembers us and always tries to do something for the Latinos,” Seattle second baseman Robinson Cano said. “It means a lot. That’s where you come from, that’s where you grew up. That’s where you learned how to play …

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